Leaflets

Leaflets and door hangers typically have weak effects on voter turnout

• 1 vote per 189 registered voters

Leafleting less cost effective than door-to-door canvassing

• 10 cents per leaflet
• $12/hour to drop leaflets
• 45 leaflets dropped per hour x 1.5 voter per address = 67.5 voters per hour

Door hangers that provide information about polling locations and local candidates may be more effective than standard leaflets – findings are suggestive, not significant

Voter list use     

• If neighborhood with high voter registration, blind canvassing often more cost effective
• If low voter registration, blind canvassing will waste time and paper

Leaflet design

• Use visually engaging layout
• Convey a simple clear message in large print
• Give message credibility by including more detailed information for interested readers – direct to website or provide phone number to call